Broadcasters worry new Trai order on Free Dish channels will hurt business New Delhi: Television broadcasters are concerned about the fallout of a recent directive that the Telecom Regulatory Authority of India, or Trai, has issued for broadcasting and cable services In a notification, the authority has said that an otherwise pay channel available for free on DD Free Dish, the direct-to-home platform owned by public broadcaster Prasar Bharati, must be declared free-to-air on other distribution platforms (such as Tata Play, Dish TV etc.) as well, so as to ensure a level-playing field Such a mandate, experts argue, could hurt the revenues and reach of TV channels at a time when they are already offering their content at nominal rates across the pay TV universe Besides, Prasar Bharati doesn't fall under the regulatory ambit of Trai, they added Mandating pay channels to be free-to-air across all platforms may directly impact broadcasters' subscription revenues, potentially re...
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